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From a declining Insurer, we have helped Grow Madison by over 150% in two years.
Catapult was contracted by Madison Insurance Ltd to carry out a brand reposition for Madison since 2014. Our intervention has seen the company rise from decline, and firmly on a growth trajectory, in 2014, the our intervention so the business grow by a cumulative 47% (equivalent of Ksh. 700M in new premium)
against a total ADSPED of Ksh. 48M.
Public perception has changed significantly, for the better, this year (2015) General Business has met 98% of its, budget as of August 31st.
A growth of over Kes 2.4Bn to be realized between 2014 & 2015, in gross underwritten premium against an investment of Kes 82M. ADEX of over Kes,400 M to be realized for the same period.