Loading...

Landscape This site is best viewed in portrait mode. Please adjust orientation.

CLIENT

Madison Group

THE BREIF

- 3 Weeks

SECTOR

- Brand Audit & Insight generation, Brand strategy, Brand identity ,Advertising, Media Planning & Invt, digital media management.

Results

Catapult was contracted by Madison Insurance Ltd to carry out a brand reposition for Madison since 2014. Our intervention has seen the company rise from decline, and firmly on a growth trajectory, in 2014, the our intervention so the business grow by a cumulative 47% (equivalent of Ksh. 700M in new premium)
against a total ADSPED of Ksh. 48M.
Public perception has changed significantly, for the better, this year (2015) General Business has met 98% of its, budget as of August 31st.

A growth of over Kes 2.4Bn to be realized between 2014 & 2015, in gross underwritten premium against an investment of Kes 82M. ADEX of over Kes,400 M to be realized for the same period.

Madison Group - Brand Repositioning
Madison Group - Brand Repositioning
Madison Group - Brand Repositioning
Madison Group - Brand Repositioning
Madison Group - Brand Repositioning
Top