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Gulf African Bank were looking to create awareness for their forex services. For a product that is a “vanilla” offering across the financial services category, it was important that the visual and communication language becomes the key differentiator, so that the Gulf African Bank brand stands out from the pack.
Gulf African Bank were looking to create awareness for their forex services. For a product that is a “vanilla” offering across the financial services category, it was important that the visual and communication language becomes the key differentiator, so that the Gulf African Bank brand stands out from the pack.